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HEATH HUFFMAN

UX Manager, UX/UI/Product Designer, Creative Technologist

Hello.

My name is Heath Huffman and I'm a Senior UX/UI/Product Designer & Manager with over 30 years of experience. I do everything from user research, testing, and wireframing to component libraries, information architecture, and UI design. I specialize in UI, Design Systems, Advanced Prototyping, and Visual Design.

Be sure to check out my portfolio for example use cases of my work and the processes I followed to complete them.

View My Work

Primary Skills

I have a vast collection of skills from my many years of working in the UX/UI industry. Below are some of my strongest skills I bring to a design team and/or organization: ‍

UX Management

For the past years, I've managed small design teams across four different companies. I hold a UX Manager certification (#1046591) from the Nielsen Norman Group.

Visual Design

I have a deep understanding of all aspects of visual design including brand, mood boards, style tiles, style guides, logos, iconography, typography, animation, and UI best practices.

Interaction Design

Beyond visual design, it is critical to observe and understand how users interact with your product. Can they do what they want, when they want, quickly and easily? I specialize in intuitive products, flows, & navigation.

Design Technologist { Unicorn }

Yes, I am a unicorn. I both design and code my own websites and apps. I can build advanced prototypes for user testing that go beyond the limitations of vector-based tools like Figma or Sketch.

Design Systems

I use atomic design principles to create component libraries in tools such as Figma and Sketch. I can create living style guides and matching coded components through tools like Pattern Lab.

Rapid Prototyping

I am a master prototyper skilled not only in Figma or Sketch prototyping, but also in rapid prototyping using HTML/CSS/JS with other tools like Pattern Lab.

Design Process

My design process leverages the FUEL methodology, honed during my time at Moonshot, a forward-thinking design studio. FUEL aligns closely with the well-established double diamond technique, providing a familiar framework enriched with elements of Design Thinking and Lean Innovation. This fosters a user-centered approach that prioritizes both customer needs and accelerated business growth.

I'm also proficient in Lean UX with Agile Methodologies. I can comfortably navigate Scrum and Kanban workflows using project management tools like Jira or Trello. Additionally, I'm happy to participate in development planning and grooming sessions for a seamless integration between design and development.

The FUEL Methodology by Moonshot

Experience

For over years I've crafted user experiences (UX) across all stages of website and application development. My passion lies in creating lovable and delightful interactions that resonate with users.

I possess a comprehensive UX skillset, encompassing UX managment, product design, information architecture, advanced prototyping, user research, user testing, design systems, and SEO/ad integration. Additionally, I have strong front-end development knowledge from my visual interface coding experience.

My entrepreneurial spirit led me to co-found Doodlekit, a pioneering online website building tool launched in 2004. Featured in TechCrunch and PC Magazine, Doodlekit amassed over 100 million users across 190 countries and received the International Small Business of the Year award in 2016. I was further recognized when I was interviewed and featured in an Event Apart article by Eric Meyer. ‍

Throughout my career, I've cultivated a diverse knowledge base across various industries, including photography, content management, website hosting, consulting, sales, and more. This allows me to adapt my UX approach to unique needs, from telecommunications and healthcare to hospitality and consumer goods.